How do I know if my company’s new marketing plan is working?
We’re glad that you asked! Without a proper benchmarking timeline, a marketing plan is only worth the paper it is printed on. That is why we believe in setting achievable, measurable goals before commencing implementation of your marketing plan. Not only does this allow us to see what elements of the mix are working well – perhaps more importantly, it allows us to identify programs that need to be tweaked or abandoned all together to achieve your macro goals.
Our team stays current on new measurement technologies and has the experience necessary to analyze both qualitative and quantitative data. We will work diligently to track the key metrics that you value most. In addition, we regularly develop mini-audits to summarize progress and assess alternate paths forward in your ever-evolving marketing mix.